About Us
Who We Are
NUFBWSAW exists to represent and organize workers across food, beverage, spirits and allied sectors. The homepage should communicate solidarity, dignity and a clear route into the union.
NUFBWSAW
National Union for Food, Beverage, Spirits and Allied Workers
Homepage Draft V2
A stronger public face for workers in food, beverage, spirits and allied industries.
This second homepage draft leans more intentionally into worker-centered imagery and a clearer organizing message. It keeps the live application form unchanged, while making membership and union identity much more visible from the first screen.
Who We Organize
Food, beverage, spirits and allied workers
Main Action
Direct visitors to the online membership form
Office
111 Commissioner Street, Johannesburg
Email
applications@foodbev.org.za
Worker-centered identity
This version puts Black workers more visibly at the center of the homepage visual language.
Industrial reality
The page still feels connected to production spaces, organizing, labour and practical membership action.
Direction
What This Draft Improves
This version strengthens representation in the imagery, keeps the union logo prominent and puts the membership application button in all the right places.
Membership
Keep The Form As Is
The current online application remains untouched. The homepage simply supports it better by guiding visitors clearly to the existing live form.
Suggested Sections
Homepage Content Structure
- Hero section with a clear union message and visible application button
- About Us block introducing the union and the industries it serves
- Strong membership call-to-action with a direct link to the form
- Contact details that are easy to find on phone and desktop
- Worker-focused imagery that feels closer to members and shop-floor life
Contact
Contact The Union
The draft keeps the contact area practical, visible and formal enough for a union site.
Office
111 Commissioner Street, 2nd Floor, Solly Sachs House, Johannesburg
Telephone
(011) 833 1140 / 1 / 2
Email
applications@foodbev.org.za
Membership Form
https://foodbev.org.za/apply/
Visual Draft
More representative, more grounded
This visual direction is not yet truly local, but it moves closer to the worker representation you want while we wait for authentic union photos.
Join the union with one clear step.
The homepage should always make one thing easy: moving from interest to action. This draft repeats the membership call-to-action without overwhelming the visitor.
Draft image direction sourced from Unsplash pages: A factory worker smiles in a manufacturing plant and Factory workers oversee production in a modern factory.